Overview

IoTag ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you use our IoTag device, mobile application, and website.

This policy applies to all users of IoTag services, including riders who use our device and app, and business partners who integrate with our platform.

Information We Collect

Device and Location Data

• GPS location data from your IoTag device

• Movement and motion sensor data

• Device status information (battery level, connectivity)

• Ride duration, distance, and patterns

Personal Information

• Name and contact information

• Account credentials and preferences

• Bike information (type, model, value)

• Payment and billing information

App and Website Usage

• App usage patterns and preferences

• Device information and IP address

• Cookies and similar tracking technologies

• Customer support interactions

How We Use Your Information

Core Services

• Provide real-time bike tracking and theft alerts

• Enable insurance coverage activation and claims processing

• Monitor device performance and battery status

• Deliver customer support and technical assistance

Product Improvement

• Analyze usage patterns to enhance our services

• Develop new features and improve existing functionality

• Conduct research and analytics (in aggregated, anonymized form)

Communications

• Send important service updates and security alerts

• Provide marketing communications (with your consent)

• Respond to inquiries and provide customer support

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Insurance Partners

With your explicit consent, we share relevant data with insurance partners to enable coverage, process claims, and assess risk for pricing purposes.

Service Providers

We work with trusted third-party service providers for hosting, analytics, payment processing, and customer support. These partners are contractually bound to protect your data.

Legal Requirements

We may disclose information when required by law, to protect our rights, or in connection with legal proceedings or investigations.

Data Security

We implement robust security measures to protect your personal information:

• End-to-end encryption for data transmission

• Secure cloud infrastructure with regular security audits

• Access controls and authentication protocols

• Regular security training for our team

• Compliance with industry security standards

Your Privacy Rights

Under applicable data protection laws (including GDPR), you have the following rights:

• Access: Request a copy of the personal data we hold about you

• Rectification: Correct inaccurate or incomplete personal data

• Erasure: Request deletion of your personal data

• Portability: Receive your data in a structured, machine-readable format

• Objection: Object to processing of your personal data

• Restriction: Request limitation of processing activities

Data Retention

We retain your personal data only as long as necessary to provide our services and comply with legal obligations. Location data is typically retained for 2 years for insurance and support purposes, while account information is kept until you close your account. You can request data deletion at any time.

International Data Transfers

Your data may be processed in countries outside your residence. We ensure adequate protection through appropriate safeguards, including Standard Contractual Clauses and adequacy decisions where applicable.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes via email or through our app. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Information

If you have questions about these Terms, please contact us:

Email: press@iotag.co

Address: IoTag Legal Department, Via Della Costituzione, 70 42015 Correggio (RE)

Customer Support: info@iotag.co